Yield Growth’s Urban Juve Takes a Fresh Approach to Skincare
March 1st, 2019
Exclusive, News, Top Story
Most cannabis investors are focused on the medical and recreational cannabis markets, but many ancillary markets are experiencing equally impressive growth. While cannabis industry could hit nearly $150 billion over the coming years, the global wellness industry is already worth upwards of $4 trillion and personal care products generate more than $1 trillion in revenue—an enormous market by anyone’s measure.
The Yield Growth Corp.(CSE:BOSS) (OTCQB:BOSQF) (Frankfurt:YG3) is uniquely positioned to capitalize on these ancillary markets with more than 70 wellness products in its pipeline, 29 products registered with Health Canada, and 11 provisional patents filed in the United States.
CFN Media caught up with Yield Growth at the O’Cannabis Conference & Expo in Vancouver:
Cannabis in Skincare
The global skincare market is projected to reach $135 billion by 2021, according to Lucintel, driven by increasing consumer awareness. Many skincare brands are also launching multi-functional products that combine beauty benefits, such as anti-aging or anti-blemish properties, and functional benefits, such as protection from the sun or anti-inflammation properties. These functional products are expected to experience the most growth over time.
Most hemp skincare products use hemp seed extracts that are naturally rich in omega-6 and omega-3 fatty acids. These compounds naturally hydrate the skin by forming a protective seal over the surface, providing benefits similar to olive oil and other natural oils. Unlike cannabis extracts, hemp seeds do not contain any psychoactive tetrahydrocannabinol (THC) and small quantities of cannabidiol (CBD) that could provide anti-inflammatory benefits. Conversely, Yield Growth’s Urban Juve brand utilizes hemp root oil in its line of skin and body care products.
According to Hemp Business Journal, the hemp industry surpassed $1 billion in revenue last year. Personal care, the second largest segment of the industry after supplements, generated nearly $200 million in revenue last year. These trends underscore the widespread popularity that hemp has enjoyed across the skincare and wider beauty industry—popularity that investors should consider when diversifying their portfolios.
Urban Juve’s Approach
Yield Growth’s Urban Juve subsidiary has already launched more than ten hemp-based skincare products, including six newly launched face mists and ritual oils. By this summer, the company hopes to have launched more than 30 different products targeting the broader $4.2 trillion wellness industry. The team has a total pipeline of more than 60 wellness formulas, 29 products registered with Health Canada, and 11 provisional patents in the United States.
The company’s overarching focus is on hemp root oil rather than hemp seed oil. While hemp seed oil provides many benefits, hemp root oil includes alkaloids, ketones, and terpenes that enhance absorption and provide other anti-inflammatory benefits. These properties are widely published in ancient Chinese and Indian literature, but hemp root oil has only recently become more widely known in the Western world.
A 1971 study found that many of the terpenes found in the above ground part of the plant are also found in the root, with some minor terpenes in much higher concentrations. Terpenes are known penetration enhancers or natural absorption promoters and are considered the most highly advanced and proven category of compounds for that purpose. The high bioavailability of Hemp Root Oil is due to the transdermal properties of terpenes and triterpenoids found in the root. Terpenes interact with the skin’s micro constituents that are responsible for maintenance of the barrier status allowing the therapeutic value of the topical to penetrate below the hard, outer surface of the skin.
Urban Juve combines its hemp root oil with a proprietary blend of essential oils and other ingredients. While many companies avoid high-grade ingredients due to cost or regulations, the company has gone through great lengths to ensure that its products are formulated with the best possible ingredients and obtained the necessary paperwork from Health Canada to launch the products into the Canadian marketplace.
Yield Growth’s management team has C-level experience at multi-billion dollar international companies, including MAC Cosmetics, Johnson and Johnson, Procter & Gamble, and Coca-Cola, among other companies. With decades of experience branding and launching products, the team is uniquely qualified to bring these unique hemp-based skincare products to market across Canada and the United States.
The team knows what consumers and retailers want to see in products. For example, the product was formulated to have a one-year shelf life with natural preservatives, which is a prerequisite for many retailers to carry products. The Italian-designed packaging and unique scents appeals to a broad demographic, including men and women of all ages, while the all-natural ingredients provide a wide range of functional benefits.
The Yield Growth Corp.(CSE: BOSS) (OTCQB: BOSQF) (FFT: YG3) provides investors with diversified exposure to the wellness segment of the cannabis industry. With its proprietary formulations and careful attention to detail, the company’s already-on-the-market products target a wide range of consumers across a growing number of channels. Investors may want to take note sooner rather than later.
For more information, visit the company’s website at www.yieldgrowth.com.
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