Yield Growth’s Distribution Strategy Takes the Company Global
May 15th, 2019
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The Yield Growth Corp. (CSE: BOSS) (OTCQB: BOSQF) (Frankfurt: YG3) is a company that knows how to capitalize on incredible business opportunities. Its directors and officers have experience with multi-billion dollar international companies including M.A.C Cosmetics, Aritzia, Skechers, Pepsi and Coca-Cola, and this is demonstrated by their incredible growth and success in a short space of time.
Always innovative, Yield Growth continues to find new ways in which to disrupt the health and wellness industry, and recent moves will allow it greater reach than ever before.
On May 07, 2019, Yield Growth announced that the new online flagship for its wholly owned subsidiary, Urban Juve, went officially live. The technology for this website was built by Thrive Activations, another subsidiary of Yield Growth.
Urban Juve is a luxury brand, and needed an e-commerce platform which would be representative of the products carried. Until now, sophisticated sales websites have been exorbitantly expensive, and therefore inaccessible to startup companies.
Rather than settling for a subpar website, Urban Juve went through Thrive Activations, who spent over 9 months sourcing software and developing a custom solution to provide an affordable alternative to overpriced traditional options. Although this required a considerable investment of time and resources, Urban Juve’s proprietary new system can be licensed for other brands, both within the Yield Growth Corp. and beyond.
The technology was specifically designed for retail companies, and offers the same capabilities of EPR systems. Suitable for both B2B and B2C sales, the platform allows dependable procurement, payment processing options and inventory management. This agile and scalable e-commerce platform should be able to operate as a paradigm for other small to midsize businesses, and is indicative of Yield Growth’s clever distribution strategies.
On-Trend Marketing and Branding
Yield Growth Corp. is a company which recognizes profitable business ventures and seizes them without hesitation. The health and wellness industry is led by new and novel products, and according to the Global Wellness Institute, is currently worth an estimated $4.2 trillion. Yield Growth acted quickly to harness the crossover market of cannabis infused beauty products.
Rather than simply churning out products, Yield Growth looked towards trends in ethical consumer spending. A recent study by Statista found that 87 percent of respondents would purchase a product because a company advocated for an issue they cared about. Yield Growth’s consumer flagship Urban Juve is a brand dedicated to producing ethical products.
“The quality of the natural ingredients and our unique formulations stand out among competitors,” said Penny Green, CEO and President of Yield Growth, on Urban Juve’s product line. “Ethically sourced, never tested on animals and toxin-free, we stand behind our formulations and their creation process. The market is taking notice.”
In addition to their clever understanding of consumer spending trends, Yield Growth knows how to market a product line to a specific demographic. On May 1st, 2019, Yield Growth announced new U.S.A. retail contracts with luxury spa, wellness and luxury shops to carry its Ayurveda-inspired Urban Juve products. As a luxury brand, Urban Juve has partnered with upscale and sophisticated retailers, who’s clientele will be attracted to the brand’s high-end packaging and pricing.
Since December 2018, Urban Juve has secured over 100 retail locations across Canada and the U.S.A., most of which will carry all three Urban Juve lines – Align, Vitalize and Balance – each of which cater towards different skin types and needs. Yield Growth hopes to have 1,000 retail outlets as part of its North American retail distribution. It also wants to launch in e-commerce in Asia and Europe, and is now negotiating with top retail chains in Hong Kong, which are interested in presenting these products to a global consumer base.
In addition to this, on 11 April, 2019, Urban Juve entered into an agreement with WeChat, the most popular messaging service in China. This partnership with consultant Pontier Services will allow the sale of Urban Juve products within the app. They will also launch a marketing campaign with PopSquare AI-enabled pop-up kiosks, which will see products promoted in rotation amongst luxury shopping malls. This three month agreement will begin in June 2019.
Alliance With Beauty Commerce Giant
On 17 April, 2019, Yield Growth announced an exciting new marketing and sales alliance with online beauty commerce company ipsy, the world’s largest beauty community, with over 3 million monthly members.
Urban Juve hemp root products will be featured in the monthly glam bags, a highly personalized subscription service sent to targeted customers. The marketing campaign aims to inspire those who receive these products to review and recommend them. And with over half a billion content views every month and relationships with over 8,000 digital content creators, ipsy’s incredible marketing platform will further diversify Yield Growth’s impressive distribution network.
Furthermore, ipsy’s exclusive e-commerce marketplace, Shopper, will feature Urban Juve products, making them available for purchase.
A Company to Watch
Yield Growth has already proven itself to be innovative and creative when it comes to branching out and making its products known within Canada and America. With such impressive marketing and distribution strategies, the next year looks to be a promising and exciting time for this company as it continues to disrupt the wellness industry within North America and, going forward, globally.
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