Yield Growth Expanding Product Lines & Distribution Footprint
February 11th, 2019
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There’s no doubt that the cannabis industry is poised for rapid growth over the coming quarters, but investors have many options in the space. While licensed producers and retailers tend to capture the headlines, investors may want to take a closer look at companies developing innovative products lines in high-growth segments, such as the beverage, edibles, and wellness segments.
The Yield Growth Corp. (CSE: BOSS) (OTCQB: BOSQF) (Frankfurt: YG3) recently announced measures to expand its product line to more than 50 SKUs in 2019, to include cannabinoid infused beverages and edibles, as well as new distribution inroads into the United States.
Growing Beverage Segment
The North American cannabis industry is projected to grow at a 27 percent compound annual growth rate to $24.2 billion by 2021, according to Arcview Market Research and BDS Analytics. While most people are familiar with smoking cannabis flower, cannabis extracts, edibles, and beverages have proven to be a much faster growing segment. These products target a much larger potential customer base that may not be comfortable with smoking.
Cannabinoid-infused beverages are projected to become a multi-billion dollar industry over the coming years. According to Forbes, Mark Hunter, the President and CEO of Molson Coors believes that the beverage market will account for up to 30 percent of the edibles market once legalized, which represents around $3 billion per year in revenue. The addition of non-psychoactive beverages, such as CBD-infused beverages, could increase that figure.
When it comes to beverages, there are few other ingredients that offer such a wide range of functional benefits, including health, wellness, relaxation, and recreation. There are thousands of different ways that cannabinoids can be used to augment beverages. For example, cannabis-derived terpenes could be used in the brewing process to impart or enhance flavor, while CBD could be included to deliver a wide range of wellness benefits.
Building a Beverage Portfolio
Yield Growth recently announced the acquisition of eight Ayurvedic wellness beverage formulations designed to be infused with CBD and THC, as well as one capsule product intended to treat hangovers. The formulas were designed to offer a variety of potential health benefits, including an energy boost, hangover treatment, brain function boost, anxiety reduction, improved immunity, toxin removal, and reduced inflammation.
“We are excited to move forward with the development of our CBD and THC-infused beverages as these products are expected to be fully legal in Canada within the year,” said Yield Growth President and CEO Penny Green. “We are now in discussions with several licensed cannabis processors in Canada to manufacture our cannabis products and we are also in talks with hemp farmers and licensed cannabis producers to source CBD and THC.”
The new products add to the company’s projected 50 SKUs that are expected to hit the market this year. In addition to beverages, the company recently incorporated UJ Edibles Inc. and is developing an acquisition and licensing strategy to build a line of cannabis edibles for distribution in Canada and the United States. These beverage and edible lines complement the company’s existing beauty and wellness products already on the market.
Yield Growth also recently announced the launch of an ecommerce platform targeting consumers in the United States following the passage of the U.S. Farm Bill. Urban Juve products are now available for sale in the country at www.urbanjuve.com. In addition, the company plans to start establishing distribution channels through U.S. retailers, including pharmacies, naturopaths, clinics, salons, spas, wellness and beauty stores.
“U.S. distribution is a cornerstone of our sales strategy for all our brands,” says Green. “Already, we have a deal in place to sell our THC and CBD infused products through a 400 retail distribution network in Oregon, and now we have launched U.S. ecommerce sales for our Urban Juve products. Our next step is to set up sales agents in California to access the world’s largest cannabis market.”
Consumers in the United States are projected to spend $20.9 billion by 2021 on cannabis products, as compared to $4.5 billion just in Canada, according to Arcview Market Research and BDS Analytics. Statista estimates that legal cannabis sales in California alone will reach $6.3 billion by 2021.
The Yield Growth Corp. (CSE: BOSS) (OTCQB: BOSQF) (FFT: YG3) is well positioned to capitalize on growing demand for cannabis beverages, edibles, and wellness products with the launch of new products and distribution channels. Investors may want to keep a close eye on the stock over the coming quarters given these many upcoming catalysts.
For more information, visit the company’s website at www.yieldgrowth.com.
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