World’s First Cannabis Validation Testing Program Hits the Market
January 22nd, 2019
Exclusive, News, Top News
The cannabis industry is expanding at a breakneck pace across North America and around the world. While the industry is heavily regulated, the rapid growth rates have led some companies to cut corners and favor quantity over quality. Contaminated and mislabeled products have become commonplace as regulators struggle to find ways to ensure product safety and efficacy without making costs so high that the black market returns.
BLOCKStrain Technology Corp. (TSX-V: DNAX) (OTC: BKKSF) recognized these issues several years ago and began developing an innovative blockchain-powered solution. Unlike conventional databases, blockchain technology makes it easy to build highly-secure, highly-scalable, and immutable records that support billions of data points—whether they’re transactions, genetics, or tests.
In this article, we will take a look at how the company’s partnership with WeedMD Inc. (TSX-V: WMD) created the world’s first cannabis validation testing program.
Why Validation is Important
The cannabis industry is projected to exceed $146 billion by 2025, according to Grand View Research, driven by the legalization of medical and adult-use cannabis in North America and around the world. Despite the rapid growth, cannabis companies face several challenges as they ramp up production to meet consumer demand, consumers have trouble understanding what they’re buying, and regulators are struggling to keep pace.
For example, many cultivators and dispensaries have been forced to repurpose existing software solutions to comply with seed-to-sale regulations. Governments often require cultivators to submit data on government portals or even spreadsheets. These approaches take a lot of time and are prone to data loss, data theft, and a host of other problems, while they’re also difficult to search and understand for regulators.
There’s also no way for consumers to access reliable information about the products that they purchase—they must rely on brands that have only been around for a year or two. One recent study found that 35 percent of more than 80 strains tested had genetics that didn’t match the strain that was being sold. Consumers were buying Sativa strains that were advertised as Indica and Indica strains being advertised as Sativa.
BLOCKStrain & WeedMD Launch
BLOCKStrain and WeedMD recently announced a first-of-its-kind cannabis strain validation registration program. After collecting and registering DNA at its Ontario facility, WeedMD became the first licensed producer in the world to incorporate cannabis strain authenticity and tracking platform into its sales program. The information is now available in BLOCKStrain’s Master Genome Strain Registration and Clone Strain Registration database.
“For years, consumers have been purchasing cannabis products with very little information on what exactly is being purchased,” said Robert Galarza, CEO of BLOCKStrain, in a recent press release announcing the landmark development. “[Now they can] trace strain origin and their CBD/THC content, along with all other pertinent information … Producers can [also] guarantee their strains and provide customers with product assuredness.”
BLOCKStrain scientists gather all information from the plant genome, including molecular and chemical makeup, and store the information in an immutable blockchain database. With its open architecture, consumers, licensed producers, regulators, and other parties can easily use the database as a valuable reference. Quick response (QR) barcodes specific to each plant batch will show how it was cloned and cultivated along with its cannabinoid content.
BLOCKStrain Technology Corp. (TSX-V: DNAX) (OTC: DNAXF) plans to roll out this program to a growing number of licensed producers, cultivators, dispensaries, and other cannabis operations around the world. With a proof of concept live and in action, the company could have a much easier time convincing other parties to adopt the technology. The goal is to help deliver transparency to growers, retailers, regulators and consumers worldwide.
The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/
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About CFN Media
CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.
CFN launched in June of 2013 to initially serve the growing universe of publicly traded marijuana companies across North America. Today, CFN Media is also the digital media choice for the emerging brands in the space.
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