Vape Holdings’ New CEO Refocuses on Vaporizer Products


Ryan Allway

December 14th, 2015

News, Top Story


[stockchart symbol=VAPE]

VAPE Holdings Inc. [stockquote symbol=VAPE], a provider of healthy, efficient, and sustainable vaporization products, recently announced the appointment of Justin Braune as Chief Executive Officer. With broad experience across many different industries, Mr. Braune brings deep experience across the entire supply chain, from product development and manufacturing to sales, marketing, and distribution within the burgeoning cannabis industry.

“My plan for the future of VAPE is to realign its business focus to that of its ticker and namesake – namely refocusing on vaporization products, e-cigarettes, e-liquids, and other consumer-focused products lines,” said Mr. Braune in the press release announcing his appointment. “In deciding to re-focus the core business of VAPE on these products, we recognize that past overtures into real estate development and management consulting in the cannabis industry is not an area of business that is in the best interest of shareholders.”

The move back into the vaporizer space comes at a time when the industry is showing signs of rapid growth. According to BIS Research, the global e-cigarette market is expected to grow to over $50 billion by 2025, representing a 22.36% CAGR between 2015 and 2025. The ongoing legalization of cannabis across many U.S. states – and potentially California in November 2016 – could accelerate these growth rates and create new demand for the products.

“After the disastrous financing deal from August has played out, Braune’s hire comes at an opportune time,” said Alan Brochstein, CFA, a leading cannabis industry analyst that runs 420 Investor. “Hive Ceramics has generated significant revenue relative to most peers in the industry, and I expect that the new CEO will bring more focus and better financial discipline to the company.”

Hive Ceramics develops proprietary blended ceramic vaporization elements for torched, electronic, and portable vaporizers with countless design and product crossover capabilities. With over 15 ceramic elements, the company’s goal is to bring the healthiest and cleanest vaporization experience to the market for consumers.

During the third quarter, the company reported revenue of $282,331 from the sale of ceramics, supplies, glass, merchandise, and services. Gross profits for the quarter reached $125,191, which represents a 44% gross margin. Management believes that both top-line revenue and margins will begin to improve as it releases new products in Q1 2016 and reduces outside sales expenses to a minimal level and trade show expenses by at least 25%.

Vape Holdings shares have fallen significantly over the past few months, but Mr. Braune’s appointment could mark the beginning of a turnaround as its financing comes to a closer and a new chapter could be opening up.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

Ryan Allway

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

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