Supreme Cannabis Announces Intention to Appoint Global Marketing Executive Jackie Poriadjian-Asch to its Board
December 6th, 2019
App, Exclusive, News
- Jackie Poriadjian-Asch has committed to join Supreme Cannabis’ Board of Directors.
- Jackie Poriadjian-Asch will bring 20 years of brand building, marketing and business development experience from her work with iconic global brands.
TORONTO, December 6, 2019 – The Supreme Cannabis Company, Inc. (“Supreme Cannabis” or the “Company”) (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1) announced today the strengthening of its Board of Directors (the “Board”) with the intention to appoint a new independent director, Jackie Poriadjian-Asch, on and effective December 10, 2019. A skilled corporate executive, Ms. Poriadjian-Asch will bring leading consumer-facing brand expertise to the Board.
Most recently, Ms. Poriadjian-Asch served as Chief Marketing Officer and Chief Revenue Officer at ecobee, where she helped the company achieve 30% market share in North America’s competitive smart home category. In 2016, ahead of Canada Goose’s IPO, Ms. Poriadjian-Asch joined the company as Chief Marketing Officer, focusing on global expansion and the growth of its direct-to-consumer business through their e-commerce platform and retail stores in the US, Canada and Europe. She also led the company’s marketing strategy for new product categories, including the introduction of knitwear.
Early in her career, Ms. Poriadjian-Asch spent nearly a decade establishing the Ultimate Fighting Championship’s (“UFC”) international business. She helped grow distribution of live events, content, merchandising and partnerships from 25 to more than 155 countries and territories. At UFC, she held several executive roles, including Managing Director of Europe, Middle East and Africa and Senior Vice President of Global Brand Marketing. Ms. Poriadjian-Asch is currently working with start-ups and scaling companies through organizations such as the Lazaridis Institute.
“I am excited Jackie has committed to joining the Board. Jackie’s experience provides early stage marketing and brand building expertise to call on as we enter this unique time in our industry. Jackie has built iconic brands with ecobee, Canada Goose and UFC. She truly understands brand building in regulated and stigmatized industries, which can be directly applied to cannabis,” said Navdeep Dhaliwal, CEO of Supreme Cannabis.
“I look forward to the opportunity to join the Board. I have watched the cannabis industry closely for the last few years and Supreme Cannabis stands out as a company that takes a responsible approach and continuously prioritizes the consumer experience,” said Ms. Poriadjian-Asch. “I am excited at the prospect of lending my experience of working with leading brands to help take Supreme Cannabis into its next stage of growth.”
“On behalf of the Board, I am delighted to confirm Jackie has committed to joining the Board. It has been our goal for some time to expand our skill set on an already accomplished Board, which will continue to provide guidance and oversight to management as and where required,” said Michael La Brier, Chairman and Director of Supreme Cannabis. “We remain focused on implementing the best practices in corporate governance and ensuring sustainable, responsible growth to create long term shareholder value.”
The Board considered Ms. Poriadjian-Asch’s appointment after the publication of the Company’s current management information circular and related proxy materials, which the Company filed under its profile on SEDAR, for its upcoming Annual and Special Meeting of Shareholders (the “Meeting”) on Monday, December 9, 2019 at 10:00AM EST. Ms. Poriadjian-Asch was not included in these materials and, as a result, will not be nominated for election at the Meeting. Rather, following the Meeting, the newly constituted Board intends to appoint Ms. Poriadjian-Asch pursuant to the Board’s power to increase the size of the Board by up to one-third in number between annual meetings of shareholders. All registered shareholders are welcome to attend the Meeting, which will be held at 22 Adelaide St. West, Toronto Ontario, Floor 34, Room 302.
About Supreme Cannabis.
The Supreme Cannabis Company, Inc. is a global diversified portfolio of distinct cannabis companies, products and brands. Since 2014, the Company has emerged as one of the world’s fastest-growing, premium plant driven-lifestyle companies by effectively deploying capital, with an emphasis on disciplined growth and high-quality products.
Supreme Cannabis’ portfolio includes 7ACRES, its wholly-owned subsidiary and multi-award-winning brand; Blissco, a wellness cannabis brand and a multi-licensed processor and distributor based in British Columbia; Truverra Inc., a global medicinal cannabis brand and licensed cultivator; Cambium Plant Sciences, a plant genetics and cultivation IP group; MG Health Lesotho, an cannabis oil producer located in southern Africa; Supreme Heights, an investment platform focused on CBD brands in the UK and Europe and a brand partnership and licensing deal with Khalifa Kush Enterprises Canada.
Supreme trades as FIRE on the Toronto Stock Exchange (TSX: FIRE), SPRWF on the OTC Exchange in the United States (OTCQX: SPRWF) and 53S1 on the Frankfurt Stock Exchange (FRA: 53S1). Follow us on Instagram, Twitter, Facebook and YouTube.
We simply grow better.
Certain statements made in this press release may constitute “forward-looking information” within the meaning of applicable securities laws. Forward-looking information may relate to anticipated events or results including, but not limited to: the appointment of Ms. Poriadjian-Aschto the Board following the Meeting; the impact Ms. Poriadjian-Asch may have on the business and operations of the Company; and other statements that are not historical facts. Particularly, information regarding our expectations of future results, targets, performance achievements, prospects or opportunities is forward-looking information. Often, but not always, forward-looking statements can be identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “believe”, “estimate”, “plan”, “could”, “should”, “would”, “outlook”, “forecast”, “anticipate”, “foresee”, “continue” or the negative of these terms or variations of them or similar terminology. Forward-looking information is current as of the date it is made and is based on reasonable estimates and assumptions made by us at the relevant time in light of our experience and perception of historical trends, current conditions and expected future developments, as well as other factors that we believe are appropriate and reasonable in the circumstances. However, we do not undertake to update any such forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws in Canada. There can be no assurance that such estimates and assumptions will prove to be correct.
Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking information as discussed in the “Risk Factors” section of the Company’s Annual Information Form dated September 17, 2019 (“AIF”). A copy of the AIF and the Company’s other publicly filed documents can be accessed under the Company’s profile on the System for Electronic Document Analysis and Retrieval (SEDAR) at www.sedar.com. The Company cautions that the list of risk factors and uncertainties described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information.
SOURCE: The Supreme Cannabis Company, Inc.
Madelin Daviau, Investor Relations
Email: [email protected]
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
Follow Us on Social Media
About CFN Media Group
CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.
Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.