Science-driven Brand Delivers 5 Perfected Cannabis Highs
April 6th, 2020
App, Exclusive, Top Story
What happens when the investment environment surrounding cannabis companies evaporates amid concerns about overvaluations and lack of returns? And then, a worldwide pandemic reverses years of economic growth almost overnight, plunging economies into near-instant depression? One thing that happens is some quality companies become distressed, offering investors the opportunity to purchase a stake at a greatly discounted price.
LucidMood™, a private Colorado-based company offering a variety of cannabis formulations scientifically designed to deliver the mood-enhancing effects of cannabis without the debilitating side effects. And the company was executing on a growth path, culminating in a $4 million investment from cannabis venture capitalist Gotham Green Partners in December 2018 Leveraging the success of its distinctive products in Colorado into wider distribution in other legal states, the company appeared set until a trifecta/once in a lifetime congruence of: the vape crisis while launching version 2.0, an imploding licensee in CA and finally the coronavirus, resulting in recent financing efforts falling apart. As a result, LucidMood execs have taken steep pay cuts while the company offers an investment opportunity to accredited investors.
Here’s the Deal
LucidMood™ is looking to raise $1 million in the short term for what is in essence one-third of the company. The current deal represents an 83% discount from the Series A financing spearheaded by Gotham Green Partners just over a year ago.
The company’s management team, led by CEO Charles Jones, believes firmly in the quality of the LucidMood products and the ability of the team to execute on its growth initiatives and past sales and acceptance by budtenders proves such. Management, already a lean group, has taken pay cuts ranging from 33% to 50% to extend resources and demonstrate faith in the business. Mr. Jones remarked in a recent conversation, “It’s important to remember that consumers will continue buying weed during the coming recession. And with cannabis stocks going down and product sales going up, this is a great time to invest in a brand – particularly one that focuses on relieving stress and anxiety.”
See an interview with LucidMood CEO Charles Jones from Sept. 2019:
LucidMood’s Unique Approach to Product Development
LucidMood™ approaches the product development process from a sort of reverse engineering perspective. The first question: Who is using cannabis in legal markets, and what effects or moods are people trying to achieve by using cannabis? They found a large middle ground, between stoners who wanted to get as high as possible (max THC) and medicinal users completely uninterested in the high (CBD only). Most people want the pleasantness, the inspiration, the creativity without the stupefaction, the heaviness, and the paranoia.
So they set about designing products for the variety of moods people in this middle ground were seeking. Led by neuroscientist and Chief Science Officer Tristan Watkins, Ph.D., the product development team went about formulating cannabis products to achieve those unique and disparate end goals. The result is a line of products designed to help people sleep (Lullaby), focus on the present (Luminous), relax into the mood for romance (Loving), raise their energy (Lively), and get pleasantly high (Luscious). This, from one of the pioneers and leaders of effects-based cannabis, a category which has now been universally adopted.
LucidMood™ Products Formulated by PhD Neuroscientist Tristan Watkins
Along the way, the products have been tested with real-world users and repeat customers while being adjusted accordingly. It’s not just a marketing gimmick – the products really do create differentiated effects beyond the typical Sativa/Indica divide known to most budtenders.
As LucidMood has scaled back from other states during these difficult times, products are currently available throughout the company’s home state of Colorado. The company very recently launched its products in Arizona, leveraging iAnthus’ vertically integrated supply chain in the state. Following the financing and anticipated growth, LucidMood has its eyes on Nevada as the next target market.
LucidMood™ thought they had it all together. Great products, a lean and energetic executive team, a reasonable plan for growth in key markets, demonstrated successes and the backing of great financiers. Along the way, of course, the bottom fell out of the capital markets and financing those plans became problematic. The result is an opportunity to invest, at a severe discount, in a cannabis company that has the potential to become a category leader in mood-based, scientifically-backed, accessible, and enjoyable cannabis products.
LucidMood™ Company Contact:
Charles Jones CEO
CFN Media Contact:
Frank Lane President
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