Oasis Intelligence Launches, Arming Cannabis & Hemp Marketers With Unprecedented Consumer Data & Insights
January 17th, 2020
Oasis Intelligence officially launched today, offering brand marketers in the cannabis and hemp industry, as well as related sectors, a much needed tool: unprecedented access to consumer insights at scale.
The industry is poised for more growth in 2020, with Illinois notably being the tenth state to allow for adult-use recreational cannabis and racking up $10.8 million in sales over the first five days. Simple access to cannabis is the initial driver of sales. But brands are largely flying blind when it comes to understanding where the market is going next and what consumers really want, how they want it, and why.
Co-founded by Laura Albers and Ben Woo, two veterans of the advertising, strategy consulting, and cannabis industries, Oasis Intelligence’s Oasis Cannabis and Hemp Tracking Study™ consists of over 20,000 current users and prospective users across all demographics, recruited from across every state in the US and Washington DC.
“Building a successful cannabis and hemp brand in 2020 and beyond requires creating products and education that truly put the consumer’s wants and needs first,” said Laura Albers.
“That’s why Ben and I are launching Oasis Intelligence,” she continued. “Oasis Intelligence represents the voice of the consumer, a critical piece of the puzzle that’s been missing until now. Understanding and having empathy for the real people purchasing products means businesses can better align their product portfolio and marketing with consumer demand.”
Laura Albers’ experience is rooted in her time with McCann New York, TBWA\Chiat Day, RedSky Strategy and the experiential Cannaboss Circle and as co-founder of Cannabis research and manufacturing symposium Microscopes & Machines. Ben Woo hails from Monitor Deloitte, TBWA\Chiat Day, and RedSky Strategy, having worked on many health & wellness, beauty, CPG, and cannabis brands to date.
For those looking to reduce risk, optimize ROI and drive growth, Oasis Intelligence has a range of solutions, from custom reports and research to white papers and subscriptions to the interactive online dashboard coming later in 2020. These are valuable resources for multi-state operators, brand executives, investors, analysts, and agencies; as well as companies in adjacent industries such as sports and entertainment, health and wellness, beauty, CPG, and retail.
About Oasis Intelligence
Headquartered in Los Angeles, CA., Oasis Intelligence is a global cannabis and hemp consumer data and insights company that places an emphasis on the voice of the consumer in an industry too narrowly focused on point-of-sale numbers. Our groundbreaking Oasis Cannabis and Hemp Tracking Study™ is the largest state-by-state proprietary survey of consumer attitudes across North America. This unique, human-centric approach is backed by our peerless expertise in quantitative and qualitative consumer market research, brand strategy, and growth strategy. We paint a complete picture of the cannabis and hemp users of today – and the ones of tomorrow. To learn more please visit https://oasisintelligence.com/
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
Follow Us on Social Media
About CFN Media Group
CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.
Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.