New You, Inc. Subsidiary ST Brands Enters European Luxury Skin Care Market with Activation of Primus CBD Skincare


Ryan Allway

June 22nd, 2021

News


  • €25B annual European skincare market with burgeoning CBD demand
  • 60-year experience in skincare and dermatological products
  • Woman operated and owned
  • Highest quality products with already established EU compliance
  • Both Synthetic and Non-Synthetic CBD allows multiple advertising opportunities unavailable to non-synthetic CBD producers

 

CARLSBAD, Calif., June 22, 2021 (GLOBE NEWSWIRE) — via NewMediaWire — New You, Inc. (OTCQB: NWYU ) today announced that its wholly-owned subsidiary, ST Brands, enters the European skin care industry through its Stock Purchase Agreement with Primus Skincare, a Europe-based, CBD-focused, luxury skincare line. The company’s SKUs were picked up for distribution in Spain, UK, Switzerland, the Balkans, Austria, Germany, and Italy. The company plans to expand into the Gulf and Hong Kong late 2021.

 

60% of the shares of Primus were purchased at a valuation of $1,750,000, with $250,000 due upon completion and the remaining amount of $800,000 to be paid in shares of New You, Inc.

 

The acquisition represents ST Brands’ entry into the multi-billion dollar luxury skin care market with an initiative led by fashion and luxury entrepreneur Federica Primus. For the last decade, Ms. Primus has been a pioneer in skincare and fashion with such brands as Archetipo High Fashion, Pergola NYC, and Girlpower.

 

The European beauty and personal care market is estimated to be €90 billion per year, with skincare alone accounting for roughly €25 billion*.

 

CBD-infused products are in increasingly high demand globally with consumers demanding and willing to pay premiums for sustainably produced products.

 

“The exciting potential of CBD in skin care offer those who are first to market an unprecedented market opportunity,” commented Ms. Primus. “The combination of our pioneering CBD focus with ST Brands’ financial and branding resources is powerful and we believe will lead to great success in the exploding European CBD beauty and wellness field.”

 

“The Primus team’s expertise and brand give us a jump start in the European CBD skincare market, which means we can quickly seize on the opportunity to gain market share and also provide synergies with other ST Brands’ products,” stated New You Executive Chairman, Jay Frankovich. “A big factor in our decision to acquire this brand, is Federica’s pioneering vision and prescience when it comes to fashion and consumer trends along with her proven ability to execute.”

 

Primus CBD Skincare plans a number of product launches in 2021 which it plans to announce over the next two quarters. They are also one of the only European certified Halal Products in the market. The company plans to activate its launch in the Gulf at the end of 2021.

 

Primus Skincare is a wholly-owned subsidiary of ST Brands, Inc. (“STB”), a wholly-owned subsidiary of New You, Inc. (“NWYU”). STB was acquired by NWYU on May 27, 2021. Additional details regarding the acquisition can be found at https://sec.report/Document/0001262463-21-000215/#nwyu8k.htm .

 

About New You, Inc.

New You, Inc. (OTCQB: NWYU) wholly-owned subsidiary, ST Brands Corp is a holding company of branded assets that create, develop, market, and sell unique and proprietary cannabidiol (“CBD”) products to various segments of the global consumer market.

 

ST Brands applies financial, operational, branding resource infrastructure to deliver turnkey business services and achieve economies of scale in sourcing, production, packaging, and sales.

 

The Company seeks to acquire scalable cannabis companies with the potential to become sector leaders in the legal cannabis market. We provide growth capital and expert professional oversight in exchange for stock in their company.

 

Brands are selected for strong unique selling propositions, strategic value to other portfolio companies and potential for ST Brands’ services to enhance cash flow and/or the asset’s equity value.

 

Products are sold through several channels, including wholesale to retailers, online direct-to-consumer, and white labeling for branded resellers.ST Brands provides its collection of brands and global resources in market research, brand creation and design, supply chain management with GMP and ISO materials, digital marketing and promotion, all to improve cost efficiency, expedite time to market and maximizing growth in each market.

 

The Company seeks to capitalize on the scaling challenges facing individual CBD consumer products with solutions to issues including global branding obstacles, supply chain fragmentation, traceability, and compliance.

 

Safe Harbor Act

Statements in this press release that are not based on historical fact are “forward-looking statements” made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies, and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “will,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. We believe expectations reflected in our forward-looking statements are reasonable, although we cannot guarantee achievements, future results, levels of activity, performance, or other future events. These statements are based on management’s current expectations and actual results may differ from these forward-looking statements due to numerous factors, including risks related to our ability to raise additional capital, liquidity, revenue growth, operating results, industry, regulations, technology, and products, any of which could cause us to not achieve some or all of our goals, or cause our previously reported actual results and performance to change or differ from future results, performance, or achievements, including those expressed or implied by such forward-looking statements. You should not place undue reliance on these forward-looking statements. Furthermore, the forward-looking statements contained herein are made as of the date of this press release, and we undertake no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this press release unless otherwise required by law.

 

Contact:

[email protected]

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.


Network Partners

Follow Us on Social Media

About CFN Media Group

CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.

Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.

Copyright © Accelerize Inc. · All Rights Reserved · Privacy Policy · Legal Disclaimer

loading