Lexaria Appoints President to Head ViPova Division


Ryan Allway

December 23rd, 2014

News, Top News


[stockchart symbol=LXRP]

Lexaria Corp. [stockquote symbol=LXRP], an aspiring licensed producer of medical marijuana under Canada’s MMPR and a provider of CBD-based products to the alternative health industry, recently announced the appointment of Tom Ihrke as President of its U.S. subsidiary and EVP of U.S. Operations to oversee the rollout and sale of its ViPova™ brand of CBD-infused teas over the coming months.

“I’m very pleased to welcome Tom to our executive management team,” said Lexaria Corp. CEO Chris Bunka in a recent press release. “He is a highly skilled and effective manager who is clearly able to take ViPova™ to another level, and help us as we expand our brands and offerings in the CBD sector.”

Earlier this year, the company acquired PoViva to diversify into the North American alternative health sector. Management renamed the company ViPova™ in order to protect its brand ahead of the launch. ViPova™ uses legal hemp-based extracts to infuse CBDs within lipids found in teas and other products. Using its unique approach, the company’s products have improved CBD absorption into the body.

Management plans to initially launch ViPova™ teas – targeting the world’s second most popular beverage category after water – and then plan on identifying additional CBD-infused products to launch over time. By entering into the alternative health sector, the company provides diversification for investors as it continues to pursue its licensed producer status with Health Canada in partnership with Enertopia Corp.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

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