Infamy Brews, LLC. dba Two Roots Brewing Co. Acquires Rochester Mills Production Brewery
September 10th, 2019
SAN DIEGO (September 10, 2019) – Two Roots Brewing Co.™, announces the execution of an agreement to acquire Rochester Mills Production Brewery, one of the top craft beer producers in the state of Michigan. Through this transaction, Two Roots Brewing Co., a licensed trademark of Lighthouse Strategies, LLC., will expand the Company’s U.S. market presence of Two Roots Brewing Co. Through their “triple threat” portfolio of traditional, non-alcoholic and third party produced non-alcoholic cannabis-infused craft beers, Two Roots Brewing Co. will be expanding the company’s production capacity by an additional 60,000 BBLs annually.
“On the heels of announcing the Company’s move to enter approximately 150 California BevMo! locations, the leading specialty beverage retailer on the west coast, we’re now expanding into the Midwest and Mid-Atlantic. Consumer and retailer response has been tremendous and we are excited to have the opportunity to introduce Two Roots Brewing Co. to a broader U.S. audience.” said Michael Hayford, Managing Member Two Roots Brewing Co., CEO Lighthouse Strategies, LLC. “We are excited to expand our brand presence to Michigan and look forward to integrating with the team at Rochester Mills Production Brewery.”
|Two Roots Brewing Co., makers of high-quality craft beer, offer consumers an authentic experience. Brewed by master brewers, Two Roots Brewing Co. is available in classic styles, including a Lager, New West IPA, and Wheat, as well as seasonal and limited editions.
“As the popularity of Two Roots Brewing Co. and Two Roots continues to grow, it has become essential to keep up with the demand. Rochester Mills Production Brewery brings an additional 60,000 BBLs annual brewing capacity to meet that,” said Tim Walters, Managing Member Two Roots Brewing, COO Lighthouse Strategies, LLC. “Rochester Mills Production Brewery’s location is key for access and distribution to the Midwest, East Coast and Canadian markets.”
Rochester Mills Production Brewery, was founded in 2012 and quickly became one of the top craft beer producers in the state of Michigan. Known for unique craft beer, Rochester Mills Production Brewery’s lagers and ales, including their signature Milkshake Stout™, are featured in retail stores throughout the Midwest and on tap internationally. Rochester Mills Beer Co., a brewpub in Rochester Michigan, is not part of the acquisition and will continue to operate as a separate business.
“Rochester Mills has always been at the forefront of craft beer innovation. From our legendary Milkshake Stout to Juice Bigalow NEIPA, and our wildly popular 12 Days of Milkshake Stout, Rochester Mills has created many iconic craft beers,” said Earl Smith, CEO of Rochester Mills Production Brewery. “We are excited to join forces with Two Roots Brewing Co. and to forge together, the future of craft beverages.”
For more information about traditional and non-alcoholic Two Roots Brewing Co. and Two Roots please visit www.tworootsbrewingco.com or www.tworootsbrewing.com. For more information about Rochester Mills Production Brewery, please visit www.beercos.com.
About Lighthouse Strategies, LLC.:
About Infamy Brews, LLC. dba Two Roots Brewing Co.:
About Rochester Mills Production Brewery, LLC.:
Rochester Mills Production Brewery, LLC, brewers of Rochester Mills Beer Co. brand beers for distribution, was founded in 2012 in Auburn Hills, MI, quickly becoming one of the top craft beer producers in the state of Michigan. Their Lagers and Ales packaged in 16 oz. aluminum cans are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants throughout its distribution footprint. Additionally, their core brands, which include The Original Milkshake Stout, Juice Bigalow NEIPA, Rochester Red Ale, Pine Knob Pilsner and the 12 Days of Milkshake Stout, can be found flowing from more than 1000 taps at bars and restaurants across Michigan, Northern Ohio, Indiana, Europe and Canada. More information can be found on their website at: www.beercos.com
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