HempFusion: A Health and Wellness Leader to IPO on the TSX Senior Board
November 6th, 2020
App, Exclusive, News, Top Story
Cannabidiol, better known as CBD, has become one of the fastest growing segments of the health and wellness industry. According to BDS Analytics and ArcView, CBD sales will grow at a 49% compound annual growth rate to exceed $20 billion by 2024.
There are very few companies in the sector have the quality, scale and expertise of HempFusion Wellness Inc. With distribution in over 4,000 retail locations across all 50 states along with a nationwide ecommerce presence, the company is one of the most recognisable CBD brands in the country—and they plan to IPO on the TSX (Senior Board) in November under the symbol CBD.U.
Let’s take a closer look at the company’s unique approach to the market, why it’s well positioned to scale up and how investors can profit from its success.
Innovative Product Line Up
HempFusion has a wellness portfolio that consists of nearly 50 products, with an additional 30 under development.
The company’s primary focus has been on FDA Drug Listed Over-The-Counter (“OTC”) Topicals that permit substantiated health claims. With strict compliance standards that take significant time and money to achieve, the company’s OTC product line faces little competition with a high barrier to entry. It’s also one of the few companies that meet the strict compliance standards of large national retailers.
The company’s OTC topical products include:
- OTC Pain Cream
- OTC Eczema Cream
- OTC Acne & Beauty/Aging Creams
- OTC Wound Healing/First Aid Ointment
In addition to these products, the company offers a line of hemp extract tinctures, capsules and a line of probiotics. The latter creates a potential gateway into retailers that may not carry CBD products, enabling the company to build relationships that could ultimately result in its CBD products reaching more store shelves.
The company’s HF Labs and Biome Research divisions are simultaneously focused on reaching practitioners, including doctors and licensed chiropractors. This channel could provide higher margin opportunities and create lasting relationships with consumers that may transition to their over-the-counter products.
Well-Positioned for Growth
HempFusion has vast distribution through a variety of retailers, including Amazon.com, The Vitamin Shoppe, Whole Foods Market, Sprouts Farmers Market and more. After targeting the natural channels, the company has shifted its focus to ecommerce, Big Box (e.g. Walmart, Kroger, Walgreens, CVS, etc.) and convenience stores (e.g. 7Eleven, QuikTrip, etc.).
The company has the financial flexibility to scale with the second-largest cash position in the industry, which stands at about US$18,000,000 as of June 2020.. In addition, the company is in the middle of an ipo raise and plans to go public in November, which could provide fresh capital to support its ambitious plans to target 150,000+ retail locations over time.
Of course, it helps that HempFusion is led by an experienced management team that has raised hundreds of millions of dollars within the cannabis sector. The company has also been expanding its board of directors to include leaders in public company finance, mergers and acquisitions, consumer packaged goods and other critical areas of expertise.
Going Public Soon
HempFusion Wellness Inc. plans to become the first U.S.-based CBD company to IPO directly onto the TSX (the senior board in Canada). In addition to accelerating its ability to scale, the move will provide retail (individual) investors with an opportunity to participate in the company’s upside potential through a conventional brokerage account.
The company plans to go public soon. If you’re interested in receiving an alert and further information, sign up now to download the investor presentation and receive an IPO alert when it happens!
The above article is sponsored content. CannabisFN.com and CFN Media, have been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
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