Dixie Brands’ Extends Multi Award-Winning Gummie Portfolio with New Consumer Driven Offerings
Ryan Allway
December 10th, 2019
News
Dixie Brands’ blends consumer & category insights to create
3 new gummie SKU’s purposefully crafted to address evolving consumer needs.
DENVER, Dec. 10, 2019 /CNW/ – Dixie Brands Inc. (“Dixie” or “the Company”) (CSE: DIXI.U), (OTCQX: DXBRF), (Frankfurt: 0QV), one of the cannabis industry’s leading consumer packaged goods (“CPG”) companies, today announced that it is extending its award-winning gummie portfolio with the addition of 3 new variants available in January 2020. The new SKU’s include a micro-dosed THC-infused Spicy Mango and two CBD:THC ratio offerings, Sour Strawberry 2:1 and Mellow Berry 10:1.
Dixie Brands has crafted one of the cannabis industry’s most extensive branded portfolios via an unparalleled production and R&D heritage built over nearly a decade. The rising star of Dixie’s portfolio of over 100 products across more than 15 different product categories is the Company’s multi award-winning gummies; sales of which have grown by more than 150% in 2019 to become one of the leading gummie brands in the country thanks to an exceptional, consistent and delicious consumption experience.
As one of the industry’s leading CPG companies, Dixie has embraced the consumer as the driver of its innovation pipeline with the new gummie SKU’s purposefully created in response to real consumer insights. On a macro level for example, 70% of U.S. consumers enjoy eating sweet and spicy combinations (Source: Spicing Up the Food Industry: Hot & spicy trends & insights, Kalsec, 2017) driving the development of Dixie’s new micro-dosed Spicy Mango product, which incorporates a proprietary blend of chipotle and habanero spices.
“Product innovation in the infused-cannabis category has been prolific but has been historically based on what the industry can do not necessarily what the canna-curious consumer is looking for.” said Andrew Floor, Vice President of Marketing at Dixie Brands. “Dixie Brands has flipped that approach, putting the consumer at the center of everything we do and purposefully crafting products that address the evolving needs of the contemporary cannabis consumer.”
Since the launch of the Dixie gummie portfolio in 2017, the brand has become one of the most awarded and fastest growing in the country. Available in 4 markets, Dixie had 3 of the top 5 gummie SKU’s in Colorado in October (Source: Headset Sales Report, October 2019) demonstrating incredibly strong brand equity in this mature market. In the critical California market, Dixie gummie sales have grown over 400% since January 2019, establishing Dixie as a top 13 brand in the highly competitive gummie segment. While in the evolving Michigan market, sales of Dixie’s gummies continue to grow at more than 30% month over month as the company focuses efforts on increasing production capacity in order to keep up with accelerating consumer demand.
ABOUT DIXIE BRANDS, INC
Dixie Brands Inc. is leading the CPG cannabis industry by championing freedom of choice for consumers around the world. Through its licensed partners, Dixie has been perfecting the art and science of creating award-winning THC and CBD-infused products for nearly a decade. A true multi-state operator currently in California, Colorado, Maryland, Michigan and Nevada, Dixie is set to expand internationally, including Canada and Latin America. Dixie’s relentless commitment to product innovation from fun to functional has earned the brand a place as one of the industry’s most recognized consumer brands. Dixie’s portfolio features over 100 products across more than 15 different product categories representing the industry’s finest edibles, beverages, tinctures, topicals and connoisseur grade extractions, as well as world-class CBD-infused wellness products and pet supplements. To find out more about Dixie’s innovative products, visit www.dixiebrands.com.
SOURCE Dixie Brands, Inc.
For further information: Media Inquiries, Desiree Rosa, MULTIPLY, dixie@wearemultip.ly / 646-499-3306; Investor Inquiries, Andrew Floor, Dixie Brands Inc, afloor@dixiebrands.com / 707-294-8392
Related Links
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
Search CannabisFN
Press Coverage
Psychedelics Index
Top Videos
In addition to his role as Founder and CEO at MAZAKALI, Sumit is a consultant to The Arcview Group and the Managing Partner of Emerald Ventures. A frequent speaker at investment seminars, Sumit acts as a mentor to Arcview and Canopy companies and serves on the Canopy Investment committee as well as the NCIA Finance […]
Alan Brochstein’s 420 Investor is the go-to community for investors to learn, explore, and profit from the marijuana companies. The main goal of 420 Investor is to provide real-time, objective information about the top marijuana companies in the market in order to help investors capitalize on cannabis.
Christina Lake Cannabis Corp. is a licensed producer of cannabis under the Cannabis Act.
Rubicon Holdings, Inc., a Washington State corporation, is a cannabis company focused on the United States adult use and medical marijuana markets.
Network Partners
About CFN Media Group
CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.
Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.
Copyright © Accelerize Inc. · All Rights Reserved · Privacy Policy · Legal Disclaimer
