CFN Media In-Store Film: JuJu Royal Retail Branding In Focus
February 5th, 2018
Exclusive, News, Top Story
As the cannabis industry matures, expanding from medical marijuana to full adult-use legalization, the requirements for successfully marketing cannabis products change dramatically. No longer limited to doctor-patient relationships and recommendations, retail branding becomes increasingly important as a tool to reach and maintain a broad base of loyal consumers. International Cannabrands (CSE: JUJU) has a head start on this transition with its easily identifiable Julian Marley JuJu Royal Ultra Premium brand of cannabis and related products.
CFN Media recently visited Green Pearl Organics, a dispensary in Desert Hot Springs, California, to talk with JuJu Royal representatives about how the company’s premium quality products and modest pricing combine with celebrity branding to create a brand that appeals to both medical and recreational consumers.
The JuJu Royal product line includes a variety of cannabis flower products, accessories, extracts, apparel, and even Julian Marley-autographed items. Capitalizing on the positive global association of the Marley name with marijuana culture, the brand stands out on store shelves and is an easy choice for consumers who often look for some type of recognizable identification when making buying decisions. Attractive packaging, consistent product quality, and a variety of price points help elevate and maintain JUJU Royal’s appeal across demographics.
International Cannabrands recently announced plans to open Julian Marley JuJu Royal-themed retail stores to boost the brand and jump-start revenues. At the same time, the company has key license agreements in California, Colorado, Oregon, Washington, and Puerto Rico. Maricann Group, an established Licensed Producer of cannabis in Canada with operations in Western Europe as well, has the exclusive right to cultivate, extract, and distribute JUJU Royal products throughout Canada. Maricann also has the right of first refusal to distribute JuJu Royal products in Europe.
JuJu Royal’s cannabis products feature carefully selected genetics and solvent free extraction, and the company is committed to delivering high quality, natural cannabis products. The company also donates a percentage of proceeds to the Weed for Warriors project, reflecting its commitment to positive social change.
The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please see our disclaimer below and follow the link to view our full disclosure outlining compensation: https://www.cannabisfn.com/legal-disclaimer/
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About CFN Media
CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.
CFN launched in June of 2013 to initially serve the growing universe of publicly traded marijuana companies across North America. Today, CFN Media is also the digital media choice for the emerging brands in the space.
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