cbdMD Signs Multi-Year, Exclusive Retail Distribution Agreement With Life Time, Inc.

CHARLOTTE, N.C.–(BUSINESS WIRE)–cbdMD, Inc. (NYSE American: YCBD, YCBD PR A) (the “Company”), one of the leading, most highly trusted, and most recognized cannabidiol (CBD) brands, has signed a multi-year, exclusive retail distribution agreement with Life Time, Inc., the premier healthy lifestyle brand. As part of the agreement, cbdMD’s award-winning products will be available for sale in Life Time destinations and in the coming months also available in its online health store at shop.lifetime.life.

“We are really excited about expanding our relationship with Life Time. We want to continue providing their members with opportunities to have easy access to our products and help them in their healthy way of life”

Tweet this

“Since the launch of our exclusive sponsorship agreement with cbdMD, our members across the country have learned more about their products and solutions”, said Kimo Seymour, senior vice president of Life Time Events and Media. “As one of the most trusted CBD brands on the market, we are pleased to expand our relationship with a multi-year vendor agreement under which we make cbdMD’s products available for direct purchase at our Life Time destinations and via our online Health Store”.

“We are really excited about expanding our relationship with Life Time. We want to continue providing their members with opportunities to have easy access to our products and help them in their healthy way of life,” said Pancho Mangual, EVP of Sales at cbdMD, Inc.

The new retail distribution agreement expands cbdMD’s original, exclusive marketing and sponsorship agreement from October 2019. As the Exclusive CBD Partner of Life Time, cbdMD has a presence within all Life Time clubs, including its internal TV channel, digital signage, atrium signage, banner units, and poster units, as well as in Experience Life magazine print and digital media. cbdMD is also the annual sponsor of numerous Life Time events, including Presenting Sponsor of The Miami Marathon and Half Marathon, Title Sponsor of Chicago Tri, the world’s largest triathlon, Escape to Miami Tri and Big Sugar gravel bike race, and Official Sponsor of the New York City Tri, Minneapolis Tri, Crusher in the Tushar, Chequamegon, Lutsen 99er and Barn Burner bike races, Chicago Spring and Fall Half Marathons, Turkey Day 5Ks in Minneapolis, Chicago and Miami and the iconic Leadville Race Series.

About Life Time, Inc.

As a wellness pioneer, Life Time is reshaping the way consumers approach their health by integrating where we play, work and live – all with the primary objective of helping people lead healthy, happy lives. With more than 150 destinations in 41 major markets across the U.S. and Canada, Life Time operates luxury athletic resorts, owns and produces iconic athletic events and is expanding its brand though Life Time Work premium coworking spaces and Life Time Living high-end leased residences. For more information visit lifetime.life.

About cbdMD, Inc.

cbdMD, Inc. is one of the leading, most highly trusted, and most recognized cannabidiol (CBD) brands, whose current products include CBD tinctures, CBD capsules, CBD gummies, CBD topicals, CBD bath bombs, and CBD pet products. cbdMD is also a proud partner of Bellator MMA and Life Time, Inc., and has one of the largest rosters of professional sports athletes who are part of “Team cbdMD.” To learn more about cbdMD and our comprehensive line of over 100 SKUs of U.S. produced, Non-THC¹ CBD products, please visit www.cbdMD.com, follow cbdMD on Instagram and Facebook, or visit one of the 6,000 retail outlets that carry cbdMD products.

Forward-Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements can be identified by the use of words such as ”should,” ”may,” ”intends,” ”anticipates,” ”believes,” ”estimates,” ”projects,” ”forecasts,” ”expects,” ”plans,” and ”proposes.” These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to the expansion of the consumer market for CBD products and our ability to increase our market share, our limited operating history, our ability to expand our business and significantly increase our net sales, our ability to effectively leverage our brand partnerships and sponsorships, our ability to effectively compete in our market, and our ability to report profitable operations in the future. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in cbdMD, Inc.’s Annual Report on Form 10-K for the fiscal year ended September 30, 2019, as amended, as filed with the Securities and Exchange Commission (the “SEC”) and our other filings with the SEC. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of cbdMD, Inc. and are difficult to predict. cbdMD, Inc. does not undertake any duty to update any forward-looking statements except as may be required by law. The information which appears on our websites and our social media platforms, including, but not limited to, Instagram and Facebook, is not part of this press release.

¹ Non-THC is defined as below the level of detection using validated scientific analytical tools.