BLOCKStrain Taps into the CBD Beverage Industry with NXT Water Deal
February 11th, 2019
Exclusive, News, Top News
Constellation Brands Inc. (NYSE: STZ) made headlines when it invested billions into Canopy Growth Corp. (NYSE: CGC), a Canadian licensed producer of cannabis, signaling the beverage industry’s serious interest in the cannabis industry. While THC-infused beverages have captured the interest of the alcohol industry, Brightfield Group projects that the hemp-based CBD market could outpace it and reach $22 billion by 2022.
BLOCKStrain Technology Corp. (TSX-V: DNAX) (OTC: BKKSF) recently signed a letter of intent with NXT Water LLC to integrate its blockchain technology into the launch of NXT’s AKESO Functional Fitness Water. The hemp-based CBD-infused beverage will become the company’s new benchmark brand in the rapidly growing CBD beverage industry.
In this article, we will take a look at the CBD-infused beverage market, NXT’s breakthrough product, how BLOCKStrain’s technology sets it apart from competitors, and why investors may want to consider BLOCKStrain as a potential investment opportunity.
There’s little doubt that CBD-infused beverages will play a major role in tomorrow’s functional beverage industry. In fact, Coca-Cola Co. (NYSE: KO) was rumored to be in discussions with a Canadian licensed producer of cannabis last year to launch such products. The combination of rising consumer interest and growing interest among large multinational beverage companies creates a potential opportunity for investors.
Consumer searches on Google for the term “CBD water” have soared over the past five years. Not surprisingly, the greatest interest is in states where cannabis has been legalized, such as California and Colorado. With the passage of the 2018 Farm Bill—which legalized hemp and moved hemp-based cannabinoids off of Schedule I of the Controlled Substances Act, there could be even greater interested for hemp-based CBD-infused water ahead.
NXT Water plans to capitalize on these trends with the upcoming launch of its AKESO Functional Fitness Water. With its proprietary homogenization/infusion process, the company combines organically-grown hemp oil, oxygenated electrolytes, vitamins, and minerals to create the finest, odorless, colorless, and cleanest tasting water on the market.
Providing Real Verification
The problem facing consumers interested in CBD-infused beverages is that most producers are startups with no track record. Without that trust, there’s no way to ensure that companies are making accurate claims about the ingredients in their products. The FDA has even issued warning letters over the past several years saying that many CBD-infused pet and human products contained less or none of the cannabinoids advertised on the label.
BLOCKStrain solves these problems by tracking ingredients from genome-to-sale using an immutable blockchain ledger. With the scan of a QR code, consumers have real-time access to a dashboard of verified ingredients along with a certificate of authenticity. Manufacturers also benefit from clear documentation of where their products originated and how they moved across the supply chain—critical information for regulators and quality control personnel.
“There are many brands in the hemp-derived beverage space making unsubstantiated claims regarding the ingredients, potency and overall quality of their products,” says NXT Water CEO Todd Waks. “Leveraging BLOCKStrain’s technology, AKESO will offer its customers a new form of trust in the product they ingest.”
BLOCKStrain Technology Corp. (TSX-V: DNAX) (OTC: BKKSF) continues to make significant headway in bringing quality assurance and compliance solutions to market across the cannabis industry. With this latest deal, the company demonstrated that it’s moving beyond typical cannabis cultivators and into other market segments that could experience rapid growth—and investors may want to pay attention.
For more information, visit the company’s website at www.blockstrain.io.
The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/
Follow Us on Social Media
About CFN Media
CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.
CFN launched in June of 2013 to initially serve the growing universe of publicly traded marijuana companies across North America. Today, CFN Media is also the digital media choice for the emerging brands in the space.
Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.