Alkaline Water: A Well-Known Brand Enters the CBD Space


Ryan Allway

December 12th, 2018

News, Top News


The recreational cannabis industry may be capturing a lot of headlines, but the non-psychoactive cannabidiol (“CBD”) space may see the fastest growth. According to Brightfield Group, the hemp-based CBD market is projected to grow from just $591 million in 2018 to upwards of $22 billion by 2022. These growth rates are much faster than the wider medical cannabis or recreational cannabis industries.

There are thousands of startups operating in the CBD industry, but the biggest winners might be established companies in major product categories. After all, these companies already have significant market share and can easily partner with CBD specialists to launch new products. Consumers don’t have to switch brands or trust unknown startups—they can stick with brands they already trust and access the potential benefits of CBD.

Bringing CBD to Bottled Water

The Alkaline Water Company (TSX-V: WTER) (OTCQB: WTER) (NASDAQ: WTER) recently reached an agreement with Infusion Biosciences Inc. to license its proprietary aqueous phytorecovery process technology to create ready-to-bottle hemp-based CBD formulations. The move will make WTER the first national U.S. beverage company to bring true water-soluble, full-spectrum bioactive CBD molecules to U.S. customers.

“With the benefits of IBS’ CEO Dr. Arup Sen’s knowledge and formulations, we are positioned to take a leadership position in the emerging CBD-infused beverage category,” said President & CEO Richard A. Wright. “Coming off the heels of another consecutive record revenue quarter, generated from our rapidly growing national footprint, we believe the launch of our new CBD-infused products will provide a significant increase to our sales growth.”

With distribution across nearly 50,000 retailers, the company has already become the #1 selling bulk alkaline water brand in the United States. The strong distribution and loyal customer base could help it become  a leader in the CBD-infused beverage space, capitalizing on a first-mover advantage. The company’s robust manufacturing footprint also means that it can quickly scale up demand over time.

The company continued its dynamic journey with a recent announcement that its shares of common stock have been approved for listing on The NASDAQ Capital Market (NASDAQ) under the symbol “WTER”. President and CEO Richard A. Wright states “Today marks a significant milestone for The Alkaline Water Company as we execute on our disciplined growth strategy and continue to accelerate our momentum.” “Today’s listing is an important step forward for our company, and the culmination of an intense period of hard-work, inspired product and business model innovation, and disciplined execution,” said Aaron Keay, Chairman of The Alkaline Water Company Inc. “With the increased visibility and liquidity that trading on the NASDAQ will provide, we will continue to expand our product lines, increase the visibility of our brand, and grow our presence with existing and additional retailers as we drive value for our shareholders.” The company expects the its shares of common stock to start trading December 10, 2018.

Strong Financial Performance

Many CBD beverage startups are pre-revenue, which means that investors must have a lot of trust in management’s ability to execute. The Alkaline Water Co. differs in that its management team has already proven its ability to execute by generating significant revenue growth over the past several quarters. The team believes that these trends will only endure as it continues to enter new product categories and expand its distribution.

Last quarter, the company reported record sales that increased more than 78 percent quarter-over-quarter to $8.6 million. These results were driven by new capacity via a co-packing agreement and exclusive licensing agreement with American Nutritional Products, as well as an additional 7,500 locations across the largest drugstore and pharmaceutical chains in the U.S., including Walmart, Kroger, Safeway, and CVS.

“Led by our sales channels with Walmart and CVS, we are confident that this momentum will continue into the second half of our fiscal year as we plan to add additional national retail customers and introduce our new line of infused and enhanced beverages to the market,” said Mr. Wright. “This is a very exciting time for the Company as we execute our disciplined growth strategy and drive value for our shareholders.”

Looking Ahead

The Alkaline Water Company (TSX-V: WTER) (OTCQB: WTER) (NASDAQ: WTER) represents a compelling investment opportunity in the CBD-infused beverage space. While there are several startups in the space, the company’s existing distribution footprint and loyal customer base could provide a significant competitive advantage. This early market share could be invaluable in an industry that’s expected to exceed $20 billion in just a few years.

For more information, visit the company’s website at www.thealkalinewaterco.com

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The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: https://www.cannabisfn.com/legal-disclaimer/

Ryan Allway

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.


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