Alkaline Water: A Well-Known Brand Enters the CBD Space
December 12th, 2018
News, Top News
The recreational cannabis industry may be capturing a lot of headlines, but the non-psychoactive cannabidiol (“CBD”) space may see the fastest growth. According to Brightfield Group, the hemp-based CBD market is projected to grow from just $591 million in 2018 to upwards of $22 billion by 2022. These growth rates are much faster than the wider medical cannabis or recreational cannabis industries.
There are thousands of startups operating in the CBD industry, but the biggest winners might be established companies in major product categories. After all, these companies already have significant market share and can easily partner with CBD specialists to launch new products. Consumers don’t have to switch brands or trust unknown startups—they can stick with brands they already trust and access the potential benefits of CBD.
Bringing CBD to Bottled Water
The Alkaline Water Company (TSX-V: WTER) (OTCQB: WTER) (NASDAQ: WTER) recently reached an agreement with Infusion Biosciences Inc. to license its proprietary aqueous phytorecovery process technology to create ready-to-bottle hemp-based CBD formulations. The move will make WTER the first national U.S. beverage company to bring true water-soluble, full-spectrum bioactive CBD molecules to U.S. customers.
“With the benefits of IBS’ CEO Dr. Arup Sen’s knowledge and formulations, we are positioned to take a leadership position in the emerging CBD-infused beverage category,” said President & CEO Richard A. Wright. “Coming off the heels of another consecutive record revenue quarter, generated from our rapidly growing national footprint, we believe the launch of our new CBD-infused products will provide a significant increase to our sales growth.”
With distribution across nearly 50,000 retailers, the company has already become the #1 selling bulk alkaline water brand in the United States. The strong distribution and loyal customer base could help it become a leader in the CBD-infused beverage space, capitalizing on a first-mover advantage. The company’s robust manufacturing footprint also means that it can quickly scale up demand over time.
The company continued its dynamic journey with a recent announcement that its shares of common stock have been approved for listing on The NASDAQ Capital Market (NASDAQ) under the symbol “WTER”. President and CEO Richard A. Wright states “Today marks a significant milestone for The Alkaline Water Company as we execute on our disciplined growth strategy and continue to accelerate our momentum.” “Today’s listing is an important step forward for our company, and the culmination of an intense period of hard-work, inspired product and business model innovation, and disciplined execution,” said Aaron Keay, Chairman of The Alkaline Water Company Inc. “With the increased visibility and liquidity that trading on the NASDAQ will provide, we will continue to expand our product lines, increase the visibility of our brand, and grow our presence with existing and additional retailers as we drive value for our shareholders.” The company expects the its shares of common stock to start trading December 10, 2018.
Strong Financial Performance
Many CBD beverage startups are pre-revenue, which means that investors must have a lot of trust in management’s ability to execute. The Alkaline Water Co. differs in that its management team has already proven its ability to execute by generating significant revenue growth over the past several quarters. The team believes that these trends will only endure as it continues to enter new product categories and expand its distribution.
Last quarter, the company reported record sales that increased more than 78 percent quarter-over-quarter to $8.6 million. These results were driven by new capacity via a co-packing agreement and exclusive licensing agreement with American Nutritional Products, as well as an additional 7,500 locations across the largest drugstore and pharmaceutical chains in the U.S., including Walmart, Kroger, Safeway, and CVS.
“Led by our sales channels with Walmart and CVS, we are confident that this momentum will continue into the second half of our fiscal year as we plan to add additional national retail customers and introduce our new line of infused and enhanced beverages to the market,” said Mr. Wright. “This is a very exciting time for the Company as we execute our disciplined growth strategy and drive value for our shareholders.”
The Alkaline Water Company (TSX-V: WTER) (OTCQB: WTER) (NASDAQ: WTER) represents a compelling investment opportunity in the CBD-infused beverage space. While there are several startups in the space, the company’s existing distribution footprint and loyal customer base could provide a significant competitive advantage. This early market share could be invaluable in an industry that’s expected to exceed $20 billion in just a few years.
For more information, visit the company’s website at www.thealkalinewaterco.com
The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: https://www.cannabisfn.com/legal-disclaimer/
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
Follow Us on Social Media
About CFN Media Group
CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.
Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.