The Art & Science of Agriculture in Soil


Ryan Allway

August 30th, 2016

News, Top Story


The agricultural industry has evolved over the past several decades to become a well-oiled machine for delivering high yields. Unfortunately, technologies that enhance yields have outpaced the technologies that ensure high quality. This issue is especially magnified in the emerging cannabis industry.

In this article, we will take a look at how American Cannabis Co. (OTC: AMMJ) is addressing these issues from both sides by enhancing quality and improving efficiency.

 Why Does Soil Matter?

A single teaspoon of soil may have billions of microbes divided into over 5,000 different species. This highly sophisticated ecosystem helps break down waste, cycle nutrients, convert atmospheric nitrogen into organic forms, synthesize vitamins and enzymes, and suppresses pathogens, each factor critical in allowing the plant to reach its potential.

Going Back to the Roots

American Cannabis Company’s (OTC: AMMJ) Sohum Living Soils™ is a hand-crafted, natural, biodiverse potting mix that maximizes a plant’s genetic potential while reducing labor, time, and eliminating costly nutrient supplements. The company developed the innovative technology in an effort to bring quality back to the cannabis industry, while simultaneously reducing the amount of time and capital required to grow high yielding plants.

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Whereas traditional agriculture has become increasingly complex over time, Sohum Living Soils™ is designed to let growers simply add water – that’s it. The biodiverse nature of the soil ensures the plant receives a variety of macro/micro nutrients, while naturally defending against pests and boosting the plant’s own immune system. Growers benefit from consistent yields and premium quality plants that are produced with less effort and expense.

Sohum Living Soils™ has been designed to meet the needs of the highly competitive cannabis space. In addition to reducing workflow, the proprietary soil is perfectly balanced to prevent the improper mixture of nutrients. Balanced nutrients help promote strong cannabinoid and terpene development within the strain. The reduced need to check pH levels and apply fertilizer also reduces the margin for error by cultivation staff.

Further Enhancing Efficiency

American Cannabis Co.’s High Density Cultivation System™ (“HDCS”) and Cultivation Cubes™ attack the problem from the other side of the equation. By better utilizing growing space and standardizing cultivation, these technologies improve workflow and space utilization without resorting to other methods that could compromise the quality of the product or increase risk within the operation.

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The HDCS is designed to ensure that space is used in the most efficient manner possible by taking advantage of both vertical and horizontal space. Racks are installed vertically and placed on horizontal tracking to eliminate multiple isles and create multiple levels of space to grow plants. This enables growers to increase production capacity without the need to add additional square footage and cost to the operation.

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The Cultivation Cube™ is a self-contained, scalable cultivation system that’s compliant with regulatory guidelines. The technology enables commercial cannabis cultivation operations to maximize space, yield, and profit through an innovative design that provides a fully-integrated growing solution. In particular, it utilizes more lights per square foot than traditional grow systems and is stackable, which translates to profit increases per square foot.

Looking Ahead

The modern agricultural industry has become increasingly complex, as yield-enhancing technologies have outpaced quality-control technologies.

In order to combat this issue in the cannabis industry, American Cannabis Co. (OTC: AMMJ) developed SoHum Living Soils™ to eliminate the need for synthetic fertilizers and pesticides, while providing the right mix of nutrients to optimize plant quality and yields. The company has also introduced a number of growing technologies designed to increase cubic foot production by utilizing space more efficiently rather than compromising plant quality.

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For more information, visit the company’s website at www.americancannabisconsulting.com or watch our exclusive interviews at www.cannabisfn.com/mdc/american-cannabis-company-inc/.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.


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CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.

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