Lexaria Receives Positive Affirmation of Protein Bars
Ryan Allway
November 18th, 2015
News, Top News
[stockchart symbol=LXRP]
Lexaria Corp. [stockquote symbol=LXRP], a food sciences company with that searches for projects providing above-market returns, recently announced an overwhelmingly positive response to its new Lexaria Energy Protein Bar at its unveiling across three investment and business trade shows in Las Vegas between November 9th and 13th. In addition, nearly 1,000 servings of its ViPova™ teas were also sold throughout the events.
“All our food products taste great,” says John Docherty, President of Lexaria in a press release announcing the events. “The protein bars in particular are demonstrating that our technology really works to deliver a superior taste profile to consumers who no longer have to choose between great taste and great nutrition for hemp oil infused products.”
The company’s management team also cultivated a number of potential distribution channels at the events with licensed cannabis dispensaries, while inking an agreement with a leading Nevada-based dispensary to begin selling ViPova and other products immediately. Aside from dispensaries, a number of traditional retailers have also expressed interest in selling the Lexaria Energy Protein Bars as a value-added product in their stores.
The company also introduced new products at the events, including limited quantities of its hemp oil infused coffee and cocoa in advance of its broader rollout in a couple weeks. According to management, the new products will be launched just in time for the busy Thanksgiving and Christmas seasons where they may make the perfect gifts, while ultimately expanding revenue potential through its existing distribution channels.
Finally, the company announced that it was in the process of executing a direct marketing and sales campaign for its protein bars in gyms and fitness centers across the western U.S. Based on the feedback from these initial locations, the company hopes to optimize its sales efforts and acquire the best long-term retail points of sale. Additional efforts to roll out sales into New York and another 2,000 locations in the U.S. is planned for later this year.
Shares of Lexaria Corp. jumped 3.4% to $0.21 per share on Tuesday, November 17, 2015 following the press release.
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
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