Laguna Blends (LAGBF): Growing Portfolio & Proven Strategy
Ryan Allway
December 12th, 2016
News, Top News
The global market for hemp-based cannabidiol (CBD) will grow from $90 million in 2015 to $450 million by 2020, according to the Hemp Business Journal’s latest research, which represents a compound annual growth rate of nearly 60% over the five-year period. With a growing body of research highlighting its benefits, consumers are turning towards over-the-counter CBD-infused products to improve wellness and support overall health.
Laguna Blends Inc. (OTC Pink: LAGBF) (CSE: LAG) (FK: LB6A.F) is a leader in the distribution of hemp and cannabidiol (CBD) products. Over the past year, the company has acquired the rights to two leading hemp-based CBD consumer product lines – CBD Naturals bottled water and CannaCeuticals skin care products. The company plans to market these products through its online marketplaces and growing affiliate network.
In this article, we will look at Laguna Blends’ unique approach to the market and why investors may want to take a closer look at this emerging market leader.
Growing Product Portfolio
Laguna Blends has built a strong portfolio of science-backed products that target unique segments of the hemp and CBD industry.
The company’s initial products include its ‘Caffe’ Protein Coffee developed with PNP Pharmaceuticals, as well as its PRO369 hemp protein single serve drink mixes developed in conjunction with Naturally Splendid Enterprises Ltd. (CSE: NSP) (OTC Pink: NSPDF). These products were launched in March and generated more than $100,000 in revenue during their first eleven weeks on the market, according to company press releases.
In July, the company signed a letter of intent to acquire the rights to distribute ISO International LLC’s CannaCeutical CBD skin care products across the United States, Europe, and Asia. Made with a pure, cosmeceutical-grade CBD extract from Switzerland, the skincare line provides anti-oxidant and anti-inflammatory properties to prevent the effects of aging. Clinical trials conducted by BioScreen Testing Services Inc. found a 100% improvement in skin appearance.
In October, the company signed a letter of intent to acquire a 60% equity interest in Carlsbad Naturals and exclusively license its products in Asia and Europe. The $1.8 million transaction also provides the company with a 120-day option to acquire the remaining 40% equity interest. With more than $500,000 in sales since August 2016, the company applies nanotechnology to increase the surface area of cannabinoids put in its bottled water product lines.
Sales & Marketing Strategy
Laguna Blends has a multi-pronged approach to marketing and distributing these products throughout the United States and around the world.
The company initially launched its ‘Caffe’ and PRO369 products through an affiliate network of over 100 individuals back in March. Since then, the affiliate network has grown to over 300 individuals and has been expanded to include business-to-business sales. These affiliates are supported by a pro athlete strategy that includes Canadian Football League Pro Emmanuel Arceneaux and NFL Champion Marvin Washington as brand ambassadors.
In addition to its robust affiliate network, the company has begun investing in online marketplace sales efforts. C&I Studios was hired in September to increase market awareness of its functional beverages and hemp protein products, while sales through online marketplaces have generated consistent results thus far. The company also announced European sales efforts to reach some of the region’s largest retail chains and home shopping networks.
These efforts are supported by a recent oversubscribed private placement that generated $1,384,450 in proceeds. In addition to providing working capital to finance its growth, the strong demand for the private placement underscores investor confidence in the company.
Looking Ahead
Laguna Blends Inc. (OTC Pink: LAGBF) (CSE: LAG) (FK: LB6A.F) is a leader in the distribution of hemp and cannabidiol (CBD) products – a market that could reach $450 million by 2020. Investors interested in the cannabis industry or functional beverage space may want to take a closer look at that stock as it gears up its brand portfolio and kicks its affiliate marketing efforts into high gear to unlock value for shareholders.
For more information, visit the company at:
https://www.twitter.com/lagunablends
https://www.facebook.com/LagunaBlends/
This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.
About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
Search CannabisFN
Press Coverage
Psychedelics Index
Top Videos
Tom Zuber is Zuber Lawler & Del Duca’s Managing Partner. He has a degree with highest honors in biomedical engineering and has advised some of the most iconic companies in the world on their patent and trademark portfolios. He is at the cutting edge of cannabis patent and trademark law. He holds degrees from Harvard University and Columbia Law […]
Matt Hawkins is the founder and managing principal of Cresco Capital Partners, LLC (“Cresco”), a private equity firm focused specifically on investing in the legalized cannabis industry. Since its inception in the summer of 2015, Cresco has made 14 investments out of its first fund and is currently raising this fund, Fund II. Prior to the […]
Mindleap is developing an advanced digital health platform that will provide support for people that are looking to achieve personal transformations and overcome mental health challenges.
Christina Lake Cannabis Corp. is a licensed producer of cannabis under the Cannabis Act.
Network Partners
About CFN Media Group
CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.
Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as "expects", "will", "anticipates", and "estimates"; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief "snapshot" of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled "Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.
Copyright © Accelerize Inc. · All Rights Reserved · Privacy Policy · Legal Disclaimer
