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Athletes Free to Embrace CBD After WADA Decision – But There’s a Catch

Ryan Allway

October 16th, 2017

Exclusive, News, Top News

The World Anti-Doping Agency (WADA), a standard-setter for anti-doping guidelines in the Olympics and many sports leagues, recently announced the removal of cannabidiol (CBD) from its list of banned substances in 2018. The move will enable athletes around the world to benefit from the pain-relieving, non-psychoactive cannabinoid compound without worrying about disqualifications or other penalties from regulators.

“The Prohibited List review involves a very extensive stakeholder consultation process over the course of nine months,” said Olivier Higgli, Director General, in an official statement. “In reviewing the List, experts examine such sources as: scientific and medical research; trends; and, intelligence gathered from law enforcement and pharmaceutical companies in order to stay ahead of those that endeavor to cheat the system.”

While CBD will be permitted next year, the WADA notes that CBD extracted from the cannabis plant may also contain varying concentrations of tetrahydrocannabinol (THC), which remains a prohibited substance. This means that athletes will need to exercise extreme caution when taking CBD products to ensure that they contain zero trace of THC. Extensive drug testing will be in place to ensure that there are no trace amounts of the banned psychoactive cannabinoid.

In 2015, the WADA tested over 300,000 athletes worldwide with around 4% showing signs of cannabinoids in their system, which under previous regulations included CBD and would automatically disqualify any athlete testing positive. Under the new regulations, even trace amounts of THC could disqualify athletes, which makes it important to ensure that any CBD products consumed contain absolutely no THC content.

THC-Free CBD

Most CBD products are hemp- rather than cannabis-derived. Hemp and cannabis plants are of the same genus, cannabis, and the same species, cannabis sativa, but there is a big difference in how they are grown. Hemp plants are grown for industrial uses and contain just trace amounts of THC (< 0.3%), whereas cannabis plants are bred for their potent resinous glands (trichomes) that contain high levels of psychoactive THC.

The problem is that hemp-based CBD products still have 0.3% THC content, which can be problematic when it comes to intensive WADA drug testing. Fortunately, Medical Marijuana Inc.’s (OTC Pink: MJNA) subsidiary, HempMeds®, has developed a completely THC-free product called THC-Free RSHO-X™. According to the company, it’s the first CBD hemp oil product able to pass the restrictions set forth by the WADA for cannabinoid consumption.

“For athletes, our first-of-its-kind THC-free RSHO-X eliminates the concern of a violation for athletes or anyone else liable to drug tests,” said Medical Marijuana Inc. CEO Dr. Stuart Titus in a press release. “The decision by the WADA is on par with what the rest of the medical world and countries around the world are realizing about the therapeutic benefits of CBD and athletes specifically need solutions in the areas of nutrition, relaxation, focus, recovery, and repair.”

These THC-free products could become a major category in the sports nutrition market. According to Euromonitor International, sports nutrition spending was around $11 billion in 2015 and is projected to grow to $14 billion by 2019. Medical Marijuana Inc.’s HempMeds® subsidiary plans to capture a significant portion of the market being one of the only providers of THC-free CBD supplements that have passed government scrutiny.

Looking Ahead

Medical Marijuana Inc. (OTC Pink: MJNA) represents a unique opportunity to invest in the burgeoning CBD marketplace. With the WADA’s latest decision, the company’s THC-free products could play a significant role in the $11 billion sports nutrition market. Investors may want to take a closer look at the stock given these dynamics.

For more information, visit the company’s website or CannabisFN’s company profile.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

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About CFN Media Group

CFN Enterprises Inc. (OTCQB: CNFN) owns and operates CFN Media Group, the premier agency and financial media network reaching executives, entrepreneurs and consumers worldwide. Through its proprietary content creation, video library, and distribution via www.CannabisFN.com, CFN has built an extensive database of cannabis interest, assisting many of the world’s largest cannabis firms and CBD brands to build awareness and thrive. For more information, please visit www.cfnenterprisesinc.com.

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