1PM Industries Launches Cannabis Edibles in California
September 25th, 2015
Feature Stories, News
The company’s initial product is a THC-infused pancake and waffle batter that has been promoted at conventions prior to its anticipated launch at the end of October 2015. With 330 milligrams of THC, the ready-to-cook batter provides an easy and convenient way to consume medical marijuana without the risks of smoking. The batter is available in blueberry lemon, banana cream, or strawberry shortcake flavors.
In addition, the company has placed the product into select dispensaries in California – the largest marijuana end market in the nation – as a test market and plans to expand the product line to include 10 to 15 new products over the next 12 to 24 months.
The Von Baron family originated in the Bordeaux valley of France where they owned a large dairy farm that produced butter and cheese during the 12th century. Dr. Hans Von Baron would treat his patients with herbal medicine grown on and around the family’s farms, while his wife Sofie Von Baron – an accomplished baker – would infuse the medical herbs into sweet butter that was made from the family’s dairy farm. The Von Baron family is continuing that legacy today.
According to GreenWave Advisors, the legal market for medical and recreational marijuana could grow to $35 billion by 2020. California remains the largest market in the nation with an estimated $980 million in sales, even without adult-use regulations in place. In 2017, cannabis advocates hope to dramatically expand the market with recreational legalization through ballot measures that are expected to appear in the November 2016 election cycle.
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